Redefining Luxury: Crafting a Lifestyle-Driven Women's Line for ISAIA

Our team developed a comprehensive strategy to bring a woman’s collection to life for this luxury brand. I played a key role in crafting the creative deck, focusing on selling a luxury lifestyle as the central marketing approach. This included selecting muses for partnerships who embodied the brand’s ethos and strategically planning their involvement in activations. I envisioned geographic locations and curated events tailored to align with ISAIA’s luxurious image, ensuring the activations amplified the collection’s reach. By integrating the muses and activations into the lifestyle-driven approach, I helped position the line as a seamless extension of the brand’s identity, appealing to its target audience while elevating its presence in the luxury market.

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