Renewing Identity: Reconnecting Brand Roots to Inspire Growth

In this project, I conducted in-depth research to define our target audience, gathering insights that guided our team’s decisions on strategic collaborations and product drops. I collaborated on crafting refreshed patterns and social media strategies, addressing the brand’s current challenges and finding ways to elevate its message to resonate with our consumers. Together, we outlined unique selling propositions and growth opportunities and set a clear timeline for implementation. This project strengthened my passion for connecting brand identity with consumer experience through targeted strategy and creative execution.